Radar Verde indicates, once a year, the performance of policies against deforestation of two key links in the chain that connect beef consumers to livestock farms: slaughterhouses, which buy and slaughter cattle, and supermarkets/ retailers, which sell the beef to end consumers.
Radar Verde aims to give visibility to consumers and companies committed to reducing deforestation in the Brazilian Amazon, ensuring the effectiveness of policies adopted by companies operating in the livestock sector.
Radar Verde will consider the existence of corporate policies against deforestation and their effectiveness, that is, the potential to effectively contribute to the reduction of deforestation, as well as the level of implementation and the possibility of verifying these policies.
The result can be accessed by all interested parties, from consumers to investors, allowing them to make choices that highlight companies with the best performance.
Radar Verde is an initiative of the “O Mundo Que Queremos” Institute and "O Homem e o Meio Ambiente da Amazônia" Institute (Imazon).
METHODOLOGY
Slaughterhouses and retailers (supermarkets) identified by the Radar Verde team will be invited to answer a questionnaire, informing the policies adopted in the beef production and distribution chain that fight against deforestation in the Brazilian Amazon. Policies and their level of performance will be identified and ranked, resulting in an index that will be widely disclosed in traditional and social media.
HOW WERE THE COMPANIES OPERATING IN THE BRAZILIAN AMAZON IDENTIFIED IN THE LIVESTOCK PRODUCTION CHAIN?
The "Homem e o Meio Ambiente da Amazônia" Institute (Imazon) mapped 113 active groups of slaughterhouses located in the region.
However, several contacts of the mapped companies are not informed nor updated. So, from the group of 113 active slaughterhouses identified in the Brazilian Amazon, only a few of them could be effectively contacted to take part in the Radar Verde initiative, thus evidencing a primary vulnerability in regards to communication in the beef production chain, as the access to these companies with the general public has proved to be ineffective.
SUPERMARKETS
The identification of retailers in the Brazilian Amazon was due to the commercial expression that they represent. Furthermore, in order to perform a representative sampling, considering both commercial and environmental aspects, and observing where these companies are located, even though they are not in the list of the 50 largest retailers in Brazil, the sampling will have those which are part of the 19 largest retailers in the Brazilian Amazon. Radar Verde invited a total of 69 companies to take part in the survey.
