Radar Verde is an indicator aimed at showing consumers which slaughterhouses and supermarkets have better control and transparency over their beef production chain. Counting on the index, end consumers will be able to evaluate if the beef purchased at the establishments rated on the research contributed or not towards deforestation in the Amazon during its production cycle.
Radar Verde displays, by means of a public index, the commitment of slaughterhouses and supermarkets in every step of their supply chain – the guarantee that the beef they sell is not related to the Amazon deforestation.
Every time the area destined for the forest is destroyed by clear-cutting for new pastures, that directly contributes to the Amazon deforestation. And, contrary to what people think, pasture areas in the Amazon biome is something quite common. Cattle pasture currently cover about 90% of the deforested lands, and more than 90% of the total deforestation is illegal, according to a study carried out by Amazon 2030 project.
Radar Verde is necessary to encourage the engagement of slaughterhouses and supermarkets in demanding better control and transparency from their suppliers, once from the moment the calf is born to its slaughter and beef processing, it goes through many ranches, and some of them can be located in deforested lands.
Thus, Radar Verde is, for the consumer, a tool that helps them choose and distinct serious companies – among slaughterhouses and supermarkets – from those that do not adopt or are collusive with practices that destroy the environment and put the present and future of the Amazon at risk.
A questionnaire aimed at evaluating the level of transparency and control of each company over their production chain will be sent by email, together with a consent form, to:
