It is an indicator to shows which slaughterhouses and supermarkets have better control and transparency over their beef production chain in order to guarantee that the beef they sell does not make an impact on the Amazon deforestation during its production cycle. The index is based on answers and evidence that companies themselves provide.
It is not about a rankingbut an annual evaluation aimed at showing consumers how engaged establishments are in fighting the Amazon deforestation and how those establishments are improving their techniques of traceability and auditing throughout the years.
We will not compare the development of a company against another, but the improvement of their policies on an annual basis.
Annually. Radar Verde will invite supermarkets and slaughterhouses every year to participate in the survey to bring more transparency to the beef production chain in the country.
We will invite slaughterhouses with active facilities in the Amazon and supermarkets to answer a questionnaire to evaluate their level of transparency and control over the beef production chain. Additionally, we will also request them to send evidence proving the policies described.
Filling out the questionnaire properly, as well as sending evidence, generate a certain score that, at the end of the analysis, will be converted into a public index.
Slaughterhouses frigoríficos are companies that perform beef cattle slaughter and processing. It is up to them to develop and execute purchase policies to guarantee that the beef that comes from their – direct and indirect – suppliers has not been through farms that promote deforestation.
Supermarkets, for their turn, are establishments that market beef directly to consumers. They should have policies of responsible purchase of beef and demand from the slaughterhouses they buy beef from the proof of compliance with such rules to guarantee that the beef they sell to consumers did not cause deforestation in the Amazon during the entire production cycle.
The survey addresses, by means of a questionnaire, issues that aim at identifying the social and environmental policies of the company and the way their governance is conducted, observing the performance of such policies on the monitoring of their (direct and indirect) beef cattle suppliers and their commitment against deforestation in the states of the Legal Amazon.
The maximum score is one hundred (100) points and the minimum is zero (0) points.
Participation is not mandatory.Joining in is voluntary.
Therefore, the goal of the indicator is to organize the level of transparency of the companies. Se uma empresa não responder, isso será relatado no relatório final como: “A empresa não respondeu ou não demonstrou que possui política”.
The goal of the indicator is to organize the level of transparency of the companies. If a company does not answer it, that will be reported in the final report and it will obtain zero (0) in the evaluation score.
New companies can be included in the next years.
The data provided by the company will be preserved in accordance with the General Personal Data Protection Law (Law No. 13.709, of August 14, 2018) and the answers to the questionnaires will not be made public, only the index generated from them.
It is very difficult to make sure that the beef we consume did not cause deforestation in the Amazon during its production. That happens because of the way the beef production chain works in Brazil. That is when Radar Verde comes into play. With the index, consumers will be able to exercise their conscious purchasing power of which companies showed more or less transparency and control over the beef production chain they sell.
Because, according to a survey developed by Imazon’s researchers, cattle pasture currently cover about 90% of the deforested lands, and more than 90% of the total deforestation is illegal.
That is, if buyer companies (supermarkets and slaughterhouses) remove from their supply chain the beef cattle from pastures of deforested lands, we would dramatically reduce the devastation in the Amazon.