A new study highlights that 95% of retailers and 92% of slaughterhouses in the Brazilian Amazon do not have control over their livestock chain.

Chances are that the beef you – and the rest of the world – consume comes from a pasture that, one day, was part of the Amazon Forest. Cattle raising is the main driver of deforestation in the Amazon: Cattle pastures currently cover about 90% of the deforested lands, and more than 90% of the total deforestation is illegal. At least 89 million of the more than 214 million beef cattle raised in Brazil are located in the states of Acre, Amapá, Amazonas, Mato Grosso, Pará, Rondônia, Roraima, Tocantins, and Maranhão.

In order to guarantee the origin of beef, the entire beef production chain must be monitored, starting from the ranches where the calf is born, following all the way it goes through, until the beef is served at our dining tables.
Radar Verde is a joint initiative of the Instituto do Homem e do Meio Ambiente da Amazônia (IMAZON) and O Mundo Que Queremos Institute, funded by NICFI (Norway’s International Climate and Forest Initiative).
O Mundo Que Queremos Institute is an organization aimed at projects that generate social and environmental impact, currently engaged in key actions across Brazil to spread and raise awareness on climate changes.
Imazon (Amazon Institute of People and the Environment) is a Brazilian research institution with 30 years of research – international reference in studies that promote preservation and sustainable development of the Amazon.
NICFI (Norway’s International Climate and Forest Initiative), from the Ministry of Foreign Affairs in Norway, funds civil society organization’s projects on research, higher education and the industry, working with partners in low- and medium-income countries.





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